WHAT THEY ASKED FOR
We partnered with PagerDuty to establish their employer value proposition (EVP) to drive talent attraction, engagement, and retention. With a heavy focus on engineering and sales candidates and a rapidly growing headcount the people team expressed that their message to current and future Dutonians (employees) should be inclusive, inspiring, and done ASAP.
WHAT WE DID
Together with the talent brand team we developed a story and messaging architecture that illustrates PagerDuty’s unique offer to Dutonians. Through our interactive research process: executive conversations, leadership workshops, and document deep dive, Great Mondays revealed vital insights into PagerDuty’s culture and talent vision.
WHAT HAPPENED NEXT
Great Mondays developed an EVP play book to empower recruiters, hiring managers, and senior leaders at PagerDuty to leverage the new story and messaging architecture in an authentic and compelling way. The EVP play book translates research and strategy into customer-facing copy for everything from a LinkedIn advertisement to a candidate pitch, to web copy for the careers page.
