WHAT THEY ASKED FOR
Adaptive Path was a pioneer in user experience design and had been a leading digital agency for a decade. But UX had become common, pitting them against new competitors and leaving them without clear differentiation or focus. It was time to redefine why they were in business so they could shape their future.
WHAT WE DID
They had a large group of strong-minded founders, so success relied on bringing all of them together. We spent time talking to stakeholders and clients, evaluating their story, market, and services. What became clear is that what felt like a grab-bag of offerings had a strong common thread: great human experiences.
WHAT HAPPENED NEXT
With that north star to rally around, everyone in the company felt reenergized and realigned. This strong sense of purpose continues to guide them through all their work and transitions, including a high-profile acquisition by Capital One.