WHAT THEY ASKED FOR
Snag asked us to take a look at their core values. Their HR team wanted to update their culture with a set of beliefs that reflected who they had become, and could be actionable in performance reviews, and sharper in a way that would attract more of the right people or Snaggers as they call themselves.
WHAT WE DID
Under a tight deadline we heard from executives, worked with a set of hand-picked culture All-Stars, and dug into all the research we could find. We took all this input and worked closely with their HR team (Snagger Services), to create a new set of values that defined a compelling internal brand, highlighted the most important behaviors, and helped everyone track their progress and improvement.
WHAT HAPPENED NEXT
Snag launched this new set of internal and external-facing core values at their annual company kick off along side their new brand. (An excellent strategy, if we do say so ourselves.) Wasting no time to put these to work they began rolling these out the very next day. We’re very proud of our partnership that aligned two voices for three audiences into four values.
