WHAT THEY ASKED FOR
No matter how tasty, chicken won’t change the world. But a chicken restaurant can make life better with delicious food, warm service for everyone, and jobs that are more than a paycheck. With this mission in mind, Proposition Chicken asked us to help them codify their values and design ways to keep them at the heart of everything they do as they expand into new stores.
WHAT WE DID
Over two full-day working sessions, we helped the Prop C management team develop a purpose statement and values that captured the heart of the owner’s vision and even won over their team’s skeptic. To make them usable every day, we created simple, fun wall graphics and collateral that make their culture visible and accessible, nudging staff and management alike to reconnect daily with what matters most.
WHAT HAPPENED NEXT
The management team continues to integrate their culture work into everything they do: From learning to spot culture fit in new hires for their newest location in downtown Oakland to teaching the store manager Spanish, the Prop C team gets better every day at living their values.
